Social Media Monitoring Services - Part 5 - BrandIntel

Part 5 - BrandIntel
URL: http://www.brandintel.com/
Blog: -
Model: Custom Reports & Assessments
Target: Product Marketing & Corporate Marketing

Their pitch:
BrandIntel translates consumer-generated content into predictive consumer insight through a combination of proprietary technology, iterative human analysis and proven best practices.

Services and reports
BrandIntel reports enable clients to unlock the predictive value of consumer-generated content to help them make informed business decisions. Customers can choose from a variety of reports to suit their industry needs.

Reports cover any or all of four critical areas:

1. A broad overview of the market
2. Competitive benchmarking
3. A deep diagnostic of a particular business issue
4. Actionable recommendations

These reports can include:

Diagnostic evaluation
The Diagnostic Evaluation report provides insight into consumer sentiment from online discussions garnered from a broad-based scan of the Internet. It sets the basis for future research by providing a detailed assessment of the volume and nature of relevant brand discussion, and by pinpointing the data and communities that are relevant to a particular brand or category. The diagnostic provides direction on “what” consumers are discussing (e.g. brands vs. models or appeal vs. ethnography); “how” topics are discussed and, the language being used (e.g. direct vs. indirect references to products and the circumstances of their use). It also includes actual examples of what people are saying and provides actionable recommendations for refining product strategy and messaging.

Launch visibility and benchmark
This report offers unparalleled insight into competitive products and customer needs before, during and after a significant company milestone, such as product launches, movie premieres, new service offerings, etc. It helps marketers clearly understand the effectiveness and credibility of the key marketing messages and suggests “missing” messages that represent untapped opportunities.

Brands and products are benchmarked against competitors, providing both absolute and relative measures of performance. When integrated into a company’s business processes, this report’s customized benchmark database can be used to continuously improve marketing support.

Market assessment and benchmark
This report monitors shifts in discussions and provides a realistic, point-in-time market assessment of consumer sentiment. It indicates consumer likes and dislikes and outlines lessons learned for future development. Used as a periodic tracking program, these reports monitor the relevant market to provide continuous visibility of the relative health of a brand or product, providing a framework for the long-term management of brands.