Social Media Monitoring Services - Part 4 - Crimson Hexagon

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Part 4 - Crimson Hexagon
URL: http://www.crimsonhexagon.com/home/
Blog: http://www.crimsonhexagon.com/blog/
Model: Self-service online tool
Target: PR Groups & Corporate Marketing

Their pitch
Crimson Hexagon’s VoxTrot listening platform provides companies with actionable insight into consumer opinion of their brand, product, or market. VoxTrot technology can identify opinion from large quantities of text, whether it’s an in-house content repository or the vast blogosphere.

Today, VoxTrot users access a private, customized dashboard providing two views:

VoxTrot Buzz shows the volume of mentions and positive/negative sentiment on topics of your choosing, across the internet and social media sources. VoxTrot Buzz also provides our proprietary VoxScore metric, evaluating your topic’s perception across social media, based on number of mentions, their credibility, and reach.

VoxTrot Opinion helps enterprise customers drill deeper into relevant opinion, by letting companies explore:

1. Why is my sentiment trending up or down?
2. Is my messaging resonating with the right audiences?
3. What are the dominant opinions about specific product features?
4. What do people like most and least about competitive products?

The VoxTrot listening platform keeps your company connected to the voice of the customer using an innovative, automated approach — avoiding the high cost and risks associated with periodic manual reporting.

Listen
VoxTrot Buzz shows the volume of mentions and positive/negative sentiment on topics of your choosing. VoxTrot Buzz also provides our proprietary VoxScore metric, taking the pulse of your brand or topic based on its overall online performance.

Understand
VoxTrot Opinion helps enterprise customers drill deeper into relevant opinion, by letting companies explore:

1. Why is my sentiment trending up or down?
2. How is my messaging resonating with different audiences?
3. What are the dominant opinions about specific product features?
4. What do people like most and least about competing products?

Act
Our opinion technology analyzes internet sources (blogs, forums, Twitter, etc.) by identifying statistical patterns in the words used to express opinions. Bottom line: VoxTrot Opinion turns qualitative commentary into quantitative insights, allowing you to turn listening into action.