Social Media Monitoring Services - Part 3 - SentiMetrix

Continuing my collection of some background information on the tools currently available for monitoring, measuring and managing your brands within social media.

Part 3 - SentiMetrix
URL: http://www.sentimetrix.com/
Blog: http://www.sentimetrix.com/newui/blog/
Model: Self-service online tool & custom applications
Target: Marketers & Government

Their pitch
Start making sense of online opinions: The world has fundamentally changed now that the Internet has become a universal means of communication. Real-time newsfeeds and social media are an “echo chamber” in cyberspace. SentiMetrix will help you identify the opinion influencers and tipping points of sentiment expressed about the brands or subjects you care about most.

Products & Services
SentiMetrix offers the SentiGrade family of services for tracking opinions towards arbitrary topics expressed in the online news media, blogs, message boards, customer reviews and client-provided data. SentiGrade technology can be utilized in one of two ways:

SentiGrade Dashboard – easy to use Web-based interface that allows customers to track up to 10 topics at a time, compare changes of opinion over time by topic, country language and source. Data extracted from the Sentigrade dashboard can be exported to visual graphs or CSV files.

SentiGrade Data Service – a suite of web services for customers who have their own visualization solutions and wish to augment data with sentimenent scores . SentiGrade Data Service also allows clients to analyze their own proprietary databases.

SentiGrade provides access to data collected from a variety of sources from around the world, including over 9000 news/media outlets and a million top blogs. Additional custom sources can be included upon request.

SentiGrade services provide cutting edge tools with our unique combination of features:

1. Comprehensive list of information sources.
2. Contiguous scale of measuring sentiment.
3. Measuring the intensity of opinion the way people express it.
4. Proprietary, patent-pending near-real time algorithms for calculating sentiment scores.
5. Proven accuracy of sentiment measurement.
6. Multilingual capability.
7. Efficient and scalable backend architecture.