As this is my first post I thought I’d have a little fun with the site’s obscure name 6d:RoadSigns. Now this is not a blog about roads signs, and it has nothing to do with 6 dimensional space-time theories.
Lets break it down. 6d comes from the idea of six degrees of separation. As most of you already know, six degrees of separation refers to the concept that, if a person is one step away from each person he or she knows and two steps away from each person who is known by one of the people he or she knows, then everyone is an average of six steps away from each person on Earth. See wikipedia's six degrees of separation topic for the full story.
Road Signs comes from the idea that, social media is a complicated super highway connecting people all over the world. An online world that is full of narrow and wide streets that hold many opportunities for marketers and business entrepreneurs alike to setup shop. But as business people we are constantly looking for signs, metrics, frameworks and strategies to help point the way to potential success. We need some road signs to point the way to success in social media.
In this blog I start building a collection of these ideas, metrics and approaches that will help marketers and entrepreneurs navigate the complex social media world.
So, why not call the blog 6d:Map? I think we are a long way from having a concrete set of direction that could come from a map. Right now, and I think you’d agree, we are still learning how to drive on the social media super highway, in some cases even which side of the road to drive on. For now, I think some road signs are what we can aim for.
Okay, enough about my obscure site name. For my next post I’ll have a little fun with Road Signs and write about the intersection of the automotive industry and social media. In fact lets put a stake in the ground now, in the next post we will have a look at the top 10 automotive companies and see how they stack-up on a couple of the well known social bookmarking sites.
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