What do we need to capture from social media if we are going to monitor it?
The online conversations represented by:
- Blog Posts + Comments/Discussions
- Video + Comments/Discussions
- Photos + Comments/Discussions
- Bookmarks + Comments/Discussions
- Micro Blogging (Tweets) + Replies
- Activity Feeds
- Product Reviews
- Forum discussions
- On the web: the web site and perma-links – the website is also important so that we can give appropriate source credits and creative-commons statements when display content to the users of our website/service.
- In the real-world: physical address / geo-location
- Who wrote the comment, post, etc
- Who the post/comment was directed at/to
- Location in the current thread
What relationship (friends, fans, etc) exist for each person involved in the conversation:
- For each user account identified in the conversation collect the friending information from the current website. For example – When collecting bookmarks from Digg, we will also collect the user that create the bookmark and the friends of that user on Digg.
- Collected the topics, tags and categories that have been used to explicitly organize the conversation on the source website.
Hopeful the above list is a good starting point. Would love to hear what else would you collect if you wanted to monitor your brand within social media?
